Long or accidental slugs make pages harder to recognize and share. Choose words that describe the lasting subject...

Search results and browser tabs depend on a title that identifies the page quickly. A page title should distinguish...

“Click here” hides the destination from readers and search engines. Link text should make sense when read out of the...

A single dead link can interrupt trust at the exact moment someone wants more. Prioritize links connected to sales...

A homepage crowded with equal options asks visitors to design their own journey. The main path should reflect what most...

Familiarity makes it difficult to see what a new visitor sees first. Ignore what you know is below the fold and look...