Daily Focus – Day 95: Use Proof With Context
A testimonial is more useful when readers understand the situation behind it. 'It was wonderful' offers enthusiasm but...
Daily Focus – Day 94: Clarify the First Step
Interest fades when people cannot tell what happens after they click. The first step is often where imagined complexity...
Daily Focus – Day 93: Notice the Silent Objection
People may leave a page because a practical concern was never addressed. Silence does not reveal whether the concern...
Daily Focus – Day 92: Ask a Smaller Question
Broad feedback requests produce polite answers rather than usable information. 'What do you think?' asks the other...
Daily Focus – Day 91: Listen for Repeated Friction
Repeated questions reveal where customers are doing unnecessary work. A repeated question is rarely just a support...
Daily Focus – Day 90: Keep a Source Note
Original work becomes easier to verify when its basis is recorded while you write. A source note can record a link...
Daily Focus – Day 89: Choose What Not to Publish
A content idea can be relevant but still too thin, repetitive or disconnected from the business. Publishing a thin page...
Daily Focus – Day 88: Refresh an Old Answer
An older post may contain a useful core hidden beneath dated examples or links. Refreshing an older answer preserves...
Daily Focus – Day 87: End With Direction
A conclusion should help the reader leave the page knowing what to do. A conclusion does not need to retell every...