Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
New customers attract attention, but continuing customers reveal ongoing value.
Define who was eligible to continue, the start and end dates and how pauses or failed payments are treated. A simple consistent count allows trends to become visible without pretending retention alone explains why people stayed or left.
Try this today: Count how many eligible customers or members remained over one clear period.
Keep in mind: Retention needs a stable definition before interpretation.
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