Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A target can remain active after the offer, capacity or strategy has changed.
Revisit the capacity, offer and reason behind the target before carrying it forward. A goal created for an earlier price or audience may now reward the wrong behavior, even if its number still sounds ambitious and familiar.
Try this today: Review whether one goal still reflects the business you are running now.
Keep in mind: Targets should adapt when their assumptions no longer hold.
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