Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Forecasts appear more honest when uncertainty is visible.
Build each estimate from visible assumptions such as audience size, conversion and price. The range is useful because it shows which plan survives a weak outcome and what capacity would be needed if demand is stronger than expected.
Try this today: Create conservative, expected and optimistic estimates for one upcoming period.
Keep in mind: A range supports planning without pretending the future is exact.
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