Daily Focus – Day 272: Review Engagement With Context
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A low click rate can mean irrelevance, poor placement or simply an email that needed no click.
Interpret opens, clicks and replies according to what the email asked people to do. A complete instructional email may succeed without a click, while a sales email with many opens but no product visits raises a different question.
Try this today: Judge the result against the message’s actual job.
Keep in mind: Metrics become useful only after purpose is clear.
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