Daily Focus – Day 248: Make One Request
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Multiple calls to reply, click, share and buy divide the response.
Requests carry different levels of effort and commitment. Select the one that matches the message’s purpose, make it easy to recognize and let secondary links remain informational rather than presenting every possible response as equally important.
Try this today: Choose the action that best fits the email and remove competing asks.
Keep in mind: A clear request respects the reader’s limited attention.
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