Daily Focus – Day 113: Notice Who Returns
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Repeat visitors, readers or customers reveal what remains useful over time.
A return visit suggests that something remained relevant after the first impression. Look at the page, product or message involved and ask what continuing task it supports; that may reveal a stronger value proposition than the reason you originally expected.
Try this today: Look at one recurring behavior and consider what value may be bringing people back.
Keep in mind: Retention often explains value more clearly than attention alone.
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