Daily Focus – Day 107: Use the Support Language
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Customer-support wording often describes the problem more clearly than marketing copy.
Support questions show which words customers use after marketing language meets the real process. If the page describes ‘instant setup’ while people repeatedly ask where to begin, the mismatch identifies a promise or instruction that needs attention.
Try this today: Compare recent questions with the language on the relevant page.
Keep in mind: The gap between those two surfaces points to missing clarity.
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