Daily Focus – Day 100: Make Access Obvious
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Customers should not need detective skills after they buy or sign up.
The purchase is not complete from the customer’s perspective until the promised item can be found and opened. Testing every confirmation, button and instruction treats access as part of delivery and catches failures before they become a support request.
Try this today: Check the path from confirmation to the promised file, tool or message.
Keep in mind: Reliable access is part of the product, not an administrative extra.
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