Daily Focus – Day 99: Respond to the Real Need
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A question may ask for information while the person actually needs reassurance or direction.
A request for details may hide uncertainty about whether the person is choosing correctly. Answer the stated question, then offer the smallest piece of direction that helps them use the information without assuming they want a sales conversation.
Try this today: Before replying, identify whether the person needs a fact, a decision or a next step.
Keep in mind: A useful response solves the need beneath the wording.
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