Daily Focus – Day 98: Show Who It Is Not For
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Clear fit is more trustworthy than trying to sound universally suitable.
Saying who should wait or choose something else demonstrates that the offer has boundaries. It may reduce unsuitable purchases, support problems and disappointment while making the positive fit statement more specific and believable.
Try this today: Add one honest sentence describing when an offer is not the right choice.
Keep in mind: Exclusion can help the right customer decide with greater confidence.
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