Daily Focus – Day 69: Make the Title Literal
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
A title should help the right reader recognize the value before curiosity is required.
A literal title sets a fair expectation before the click. It may sound less dramatic, but it helps searchers and regular readers decide quickly whether the page matches the task they are trying to complete.
Try this today: Rewrite one title to name the problem, result or task directly.
Keep in mind: Specific titles attract fewer accidental clicks and more useful ones.
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