Daily Focus – Day 64: Remove the Clever Phrase
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Wordplay can attract attention while obscuring the point.
Clever wording is costly when the reader remembers the phrase but misunderstands the offer or instruction. Plain language can still have personality; its first responsibility is to carry the intended meaning accurately.
Try this today: Replace one witty but unclear line with language a hurried reader understands immediately.
Keep in mind: The strongest message is the one people can repeat accurately.
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