Daily Focus – Day 60: Choose One Reader
Part of Daily Focus: 365 Practical Notes for Solo and Small Business Owners.
Content becomes vague when it tries to be relevant to everyone at once.
You are not excluding everyone else; you are giving the writing a clear point of contact. When the situation is specific, the examples, objections and level of explanation become easier to choose, and other readers can still recognize what applies to them.
Try this today: Picture one person in one situation and write the next piece for that moment.
Keep in mind: Specific writing travels further because readers can recognize themselves in it.
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